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With 2500+ Crores Assets Under Management (AUM), Ratnaafin Capital is India's leading MSME NBFC.
This initiative moved beyond aesthetics to re-engineer the lending engine through UX strategy, DesignOps, and AI-enabled process design.
We undertook an end-to-end FINSERV product transformation for their core operating engine - the loan origination system, a product which is the powerhouse of modern day lending organizations. The core goal was to increase throughput and efficiency from the LOS engine using a strategic, phase wise UX transformation approach.
We created a scalable design system to bring consistency across the LOS. Reusable components and clear guidelines enabled faster design and development at scale.
Re-engineer high-frequency interactions to reduce time, errors, and support dependence—turning the LOS into a cross stakeholder productivity-hub.
Shift from manual entry to AI-assisted, document-driven origination—while maintaining full human control and compliance.
