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Stikkman UX
Projectsgoing-solar

Going Solar

Redefining Solar for Victoria, Australia

The Client

Going Solar is Melbourne’s multi-award-winning solar design and installation leader, trusted for over 45 years by both homeowners and businesses.

The Challenge

Their website lagged behind their reputation—outdated, unclear, and not reflective of their expertise or modern customer expectations.

Two Journeys, One Seamless Experience

We clearly separated the user flows for residential and commercial solar customers—ensuring visitors could immediately identify and follow the path most relevant to their needs, from homepage to inquiry.

Empowering Action Through Clarity

Brand colors were woven throughout for instant recognition, while a dedicated resources hub gave users the knowledge and reassurance to convert curiosity into qualified leads.

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