dwelldesigndisruptdwell
BBT is a global branding agency blending business intelligence, creativity, and technology to craft tomorrow’s leading brands for ambitious startups and established organizations.
BBT’s old website didn’t reflect its true stature or credibility. The design felt dated, and the user journey failed to address the needs of fast-moving decision-makers.
⚙️ Note: This project is currently in its final testing and refinement phase. This project is a W.I.P and will be launched shortly.
We mapped journeys for two core audiences—startup founders and senior executives at corporates—ensuring the site delivers instant credibility, clear navigation, and relevant content for both.
Time-starved users needed to understand BBT’s impact within seconds. That’s why the site opens with a bold visual statement along with BBT’s award winning recognition and immediately follows with a brand showreel — a short, high-impact video communicating success, scale, and capability in one sweep.
A dual-logo navigation bar starts with the full “Big Brand Theory” name, then elegantly shifts to “BBT” as users scroll, balancing clarity for newcomers and recall for regulars.
A unique quick-toggle widget lets users switch between case studies instantly, keeping them engaged without breaking their flow—a feature unmatched by competitors.
We developed custom UI versions for different screen sizes — with precision micro-interactions, smooth animations, and blazing load times. Despite the site’s heavy visual footprint, our code architecture ensures it feels fast, fluid, and elegant on every screen. We used Figma, Protopie, custom 3D libraries, Next.js, and AWS to bring the vision to life, combining precision design with robust performance.
